“Produzindo Certo” Platform
Plataforma Produzindo Certo
PATHWAYS
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START
May 2022
DURATION
18 months
BIOME
Cerrado and Amazon
LOCATION
Brazil
STATUS
Ongoing
Developing a digital ecosystem to give farmers easier access to technical assistance for sustainability and new business opportunities is what the Right Farming Platform (PPC) is all about. The PPC is a digital green business hub for farmers that will democratize access to innovative and sustainable agricultural practices, especially for the soy supply chain. The platform provides technical and management advice for responsible land use, through a business model that adds value to sustainable production and brings new opportunities for farmers.
With support from the Land Innovation Fund, the PPC will develop new functionalities for the platform, to improve user experiences for both private enterprise and farmers using the platform; create an access profile to train professionals responsible for social and environmental activities and assessments on farms, using the PPC's own methodology and technology; train 60 multipliers to add value to services provided by farmers; add at least 500,000 hectares of land to the platform's database, enabling a detailed social and environmental diagnosis and action plans to correct any non-compliance; offer farmers access to the “Eu produzo certo” app ("I farm responsibly" app), with new green business opportunities; add three new commercial contracts to the catalog of companies served by the Platform; and offer up to R$50 million in green credits to finance sustainable soy production in the country, creating technical and financial conditions for responsible agricultural practices.
